COMM256 Study Guide - Quiz Guide: Noble Aspirations, Speech Community, Entrust
14 Sep 2018
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In allowing us to focus on one aspect of a concept, a metaphor can keep us from focusing on aspects of the experience of phenomena that are inconsistent with that metaphor pg 113. Metaphors are what human beings use to organize their experiences meaningfully, they provide us a way of experiencing one kind of thing in terms of another pg 111: brain thinks in metaphors. We become accustomed quite early to a natural way of talking, and being talked to about the truth. Quite arbitrarily, one"s perception of what i true or real is shaped by the symbols and symbol manipulation institutions for the tribe. Most people in time learn to persons with fervor and obedience to a set of verbal abstractions which they feel provides them with an ideological identity pg 114. We create evil out of our highest ideals and most noble aspirations.
