P R 350 Study Guide - Midterm Guide: False Light, Press Release, Business Ethics
Document Summary
The exam will be 50 questions, only multiple choice. Exam will cover chapter 4, 5, 6 and 9 as well as material covered in lecture, including videos and in-class activities. Feel free to use the index in the book, chapter subheads, or the text search function on the ppts to locate information. From the list below, you should study key points, steps, definitions, etc. Privilege: qualified privilege is based on a fair and accurate representation of a governmental document. Fair comment: statements constitute fair comment" on a public issue when they are presented as commentary or opinion. Appropriation or the unauthorized commercial use of an entity"s picture, likeness, or name. Defenses of invasion of privacy charges (obtain written consent) Content is not taken out of context. The commercial value of the work is not materially reduced. Type of budget: zero-based budget with costs for each tactic, functional budget, administrative budget.
