P R 350 Midterm: Exam 1 study guide
Document Summary
The exam will be 50 questions, multiple choice and t/f. Exam will cover chapter 1, 2, and 3 as well as material covered in lecture, including videos and in-class activities. Feel free to use the index in the book, chapter subheads, or the text search function on the ppts to locate information. From the list below, you should study key points, steps, definitions, etc. Leadership: doing the right thing- advancing social responsibility. Management: doing things right- improve decision making progress. Marketing- overarching concept of pr and adv. Benefit the society as a whole (psa) ex: at&t: it can"t wait campaign. People that are important to the organization that have a connection to a common problem: employees, consumers, media, financial, community, government agencies. Areas of specialization: non-profit, educational institution, donor relations, research and evaluation, trend analysis o, public opinion evaluation o. Oldest and largest organization service that serves pr practitioners. Made independently own companies expose net fees.
