BUAD 332 Study Guide - Final Guide: Sales Promotion, Marketing Mix
30 Oct 2014
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Retailing: includes all the activities involved in selling products or services directly to final consumers for their personal use. Retailers are classified based on: amount of service they offer, breadth and depth of product lines, relative prices charged, how they are organized. Serve customers who are willing to perform their own locate-compare- select process to save money. Provide more sales assistance because they carry shopping goods about which customers need information. Usually carry more specialty goods for which customers need to be. Specialty stores: carry narrow product lines with deep assortments within those lines. Department stores: carry a wide variety of product lines typically clothing, home furnishings, and household goods. Breadth and depth of product line separate department managed by specialist buyers or merchandisers. Supermarket: large, low-cost, low-margin, high-volume, self-service store that carries a. Convenience stores: small stores located near residential areas that are open long hours.
