BUAD 332 Study Guide - Midterm Guide: Sunglass Hut International, Walmart, Charn
Document Summary
In chapter 11 we have talked about retailing and wholesaling and the different types of retailers that exist. We can classify these retailers based on: the amount of service offered, the depth of the product lines, relative charged, how they are organized. If we are basing our classification on the amount of service the retailer offers than we classify the retailer as: Self-service (kroger"s: these retailers serve customers who are willing to perform their own locate-compare-select process to save money. Limited-service (best buy: these retailers provide a lot more sales assistance because the retailer contains more shopping goods that customers are going to need information on. Full-service (kaye"s: these retailers tend to carry more specialty goods (jewelry) for which customers will enjoy being. Sometimes we will want to base our classification on the breadth and depth of the product lines they provide, in this case we classify the retailer as:
