SOCI 211 Chapter Notes - Chapter 9: Focus Group, Brainstorming, Nvivo
13 Jun 2016
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Document Summary
Interviews are a method of data collection that involves two or more people exchanging information through a series of questions and answers. The questions are designed by a researcher to elicit information from interview participant(s) on a specific topic or set of topics. Typically interviews involve an in-person meeting between two people, an interviewer and an interviewee. Interviews are used when detailed information is required and when a researcher wishes to examine processes. Researcher has a particular topic about which he/she would like to hear from the respondent, but questions are open-ended; may not be asked the same way to each respondent. Might feel more like a conversation than an interview to respondents. Researcher is in fact usually guiding the conversation with the goal in mind of gathering information from a respondent. A key difference between qualitative and quantitative interviewing is that qualitative interviews contain open-ended questions. Open-ended questions are more demanding of participants than close- ended ones.
