COMMERCE 3MB3 Chapter Notes - Chapter 10: Quiche, The Home Depot, Canadian Tire
25 Dec 2019
School
Department
Course
Professor
Document Summary
Chapter 10: buying and disposing: go beyond characteristics of the person and the product; influence the buying and/or using of products and services, different consumption situations may lead to different situational self-images and different choices. Seasonal factors (time of year: time of day, match-ups with other products (eg. pb and jam, presence of reference group. Clothing choices are heavily influenced by usage contexts (eg. interviews, presentations, halloween: adding new situations: egg breakfast food turned into diff usage situation (quiche, skillet meals, physical surroundings. So far we have been talking about consumers choosing the brand before the outlet: but sometimes the outlet is chosen first especially in the case of big box, category killers and vending machines, eg. Has advertising had an impact: general aspects of the retail environment. Store image or personality: general reputation and services offered, merchandise selection, including private brands. Sounds, scents, colors, lighting: department store layout is designed to expose you to merchandise in a particular order.
