COMMERCE 3MB3 Chapter Notes - Chapter 2: Cinnabon, Reducing Sugar, Pupilometer
25 Dec 2019
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Consumers are selective perceivers with perceptual defenses: we have control over the stimuli we are exposed to, attend to and the meanings that we derive from them (eg. Consumers seek exposure that will help them achieve their goals information or entertainment: we also avoid exposure zip, zap, mute, ignore . Smart digital billboards detect the make, model and year of oncoming vehicles and project ads tailored to the motorist. Sound volume, light brightness: what is the differential or minimum change that can be detected, calculate this just-noticeable-difference using a mathematical formula called weber"s law. Threshold or absolute minimum: hearing frequency played in background of video; hard to notice at first. Many applications such as: making product or package sizes smaller, eg. The amount of attention paid to a stimulus, and our interpretation of it, depend on three kinds of factors: stimulus: what are marketing stimuli. Sounds: rumble of car sounds like sports car: retail layouts and displays.
