SPCOM111 Chapter Notes - Chapter 3: Fear Appeal, Social Judgment Theory, Pathos
15 Jan 2018
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Document Summary
In a persuasive speech, the speaker tries to persuade the listeners in favour or oppose of an idea. Changing or reinforcing audience attitudes: attitude a learned predisposition to respond favourably or unfavourable toward something. Changing or reinforcing audience beliefs: belief a way we structure reality to accept something as true or false. If we believe in something, we are convinced it exists or it is true. Changing or reinforcing audience behaviours: main goal of a persuasive message, change or strengthen behaviours, behaviours are not always predictable based on attitudes, beliefs, and values. Indirect persuasion route result of factors peripheral to a speaker"s logic and argument, such as the speakers" charisma or emotional appeals: don"t use critical thinking skills while listening, develop an overall impression to what is being. Less aware of why you are persuaded to respond positively or negatively to a message said and how it is being said: appearance, music, number of research papers referenced.
