SPCOM111 Chapter Notes - Chapter 5: Cognitive Dissonance, Pathos, Theory-Theory
1 Apr 2016
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Belief what you understand to be true or false. Value enduring concept of right or wrong, good or bad. Values are hardest to change, then belief, then aitude as easiest. Know with certainty whether objecive is to change or to reinforce an aiute, belief, or value. Someimes, our acions don"t coincide with our values (ex. eaing icecream even though we value a helathy lifestyle) Communicator selects words and non-verbal messages to persuade. Comes from being ethical, possess good character, have common sense, and be concerned for well-being of audience. The more credible, the greater chances that listener will believe in, trust, and posiively respond to message. Logos refers to raional, logical, arguments that speaker uses to persuades someone. Pathos refers to use of appeals to emoion. Using emoion-arousing stories and concrete examples to convine you to behave in way that makes you feel posiive about yourself by helping them.
