CMN 3144 Chapter Notes - Chapter 13: Public Diplomacy, Digital Divide
Document Summary
Digital divide: gap between those people with relatively little access and use of information and communication technologies and those people with greater access and usage. Access divide: gap between people with access to digital technology and those without access. Usage divide (or second digital divide): gap between people who use information and communication technologies for education, self-betterment, civic engagement, etc. and those who use the technologies for less constructive reasons. Culture: shared system of beliefs, values, customs and so on that guides behavior of a particular group or public. Intercultural public relations: management of relationships between organizations and publics of different cultures. Low-context communication: exchanges in which most of the meaning of messages is stated explicitly in the messages and requires little understanding of context. High-context communication: exchanges in which most of the meaning conveyed between people lies in the context of the communication or is internal to communicators.