CCT210H5 Chapter Notes - Chapter 11: University Of Toronto Mississauga, The Gutenberg Galaxy, Marshall Mcluhan
11 Dec 2017
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Document Summary
Cubism drops the illusion of perspective in favor of instant sensory awareness of the. When people see a cubism painting, they never thought to ask what a melody was. The effect of the medium is made strong and intense just because it is given another about, nor what certain things are about. medium as content Ie. the effect of the movie form is not related to its program content. Mcluhan argued the media engender a general feeling of alienation and disembodiment in people. Mcluhan was among the first to realize that changes in media (like changes in signs) leads to changes in social structure and in knowledge systems. Gutenberg galaxy - development of movable type technology (print books and duplicate books cheaply) technological event. Mcluhan designed the type of social order that ensued from that. Digital galaxy - internet emerged as a truly global medium. in line with the.
