Management and Organizational Studies 2320A/B Chapter Notes - Chapter 1-6: Market Segmentation, Marketing Mix, Swot Analysis
22 Sep 2018
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Document Summary
Marketing a set of business practices designed to plan for and present an organizations products or services in ways that build effective customer relationships. It requires thoughtful planning with an emphasis on the ethical implications of any of those decisions on consumers and society. Marketing plan a written document analyzing the current marketing situation (swot), marketing objectives and strategy for the four ps, action programs, and projected financial statements. How the product or service will be designed. Where and how it will be promoted. How it will get to the consumer. Need when a person feels deprived of the basic necessities of life, such as food, clothing, shelter or safety. Want the particular way in which the person chooses to fulfill his or her need, which is shaped by a person"s knowledge, culture, and personality. Market refers to the groups of people who need or want a company"s products or services and have the ability and willingness to buy them.
