Management and Organizational Studies 2320A/B Chapter 1-7 and 17: MANAGEMENT AND ORGANIZATIONAL STUDIES 2320 MIDTERM GUIDE

• School: Western University
• Department: Management and Organizational Studies
• Course: Management and Organizational Studies 2320A/B
• Professor: Michael Alosio

Document Summary

Price: transacting value: price: the overall sacrifice consumers are willing to give up money, time, and energy, p(cid:396)i(cid:272)e (cid:374)eeds to (cid:271)e set o(cid:374) the (cid:271)asis of the pote(cid:374)tial (cid:271)u(cid:455)e(cid:396)"s (cid:271)elief a(cid:271)out its (cid:448)alue, e. g. Ai(cid:396)pla(cid:374)e ti(cid:272)kets: if (cid:455)ou (cid:448)alue (cid:272)o(cid:374)(cid:448)e(cid:374)ie(cid:374)(cid:272)e, (cid:455)ou"ll (cid:374)eed to pay extra if you buy last minute. If you have luggage then you need to pay more sometimes. Social plug-ins: e. g. fa(cid:272)e(cid:271)ooks (cid:862)like(cid:863) (cid:271)utto(cid:374)s appea(cid:396) o(cid:374) e(cid:454)te(cid:396)(cid:374)al (cid:449)e(cid:271)sites: deliver value to their website by increasing engagement and having their product appear on the newsfeeds, deliver value to facebook since it increases user engagement. Social media: the use of digital tools to easily and quickly create and share content to foster dialogue, social relationships, and personal identities. Marketing impacts many stakeholders: marketing works well in the non-profit sector as well, e. g. universities, hospitals, charities, museums, politicians, provinces, marketing can also be used to promote an entire industry, e. g.