HADM 2410 Chapter Notes - Chapter 17: Sustainable Tourism, Medical Tourism, Agritourism
5 Dec 2017
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Document Summary
Overview: tourism is a popular source of revenue and economic stimulation in a lot of destinations. destination marketing is therefore important to understand when it comes to the tourist industry. 100% pure new zealand campaign - easy to translate, nature, wilderness, etc in photos. Interactive and vivid web site to accompany the campaign. Tourism indicators: international tourist arrivals, international tourism receipts. Can be very successful in developing economies, bringing new industries, exchanging cultures, etc etc. Marketing tourism destinations market-created boundaries, etc. states, cities, towns, visitor destinations. Tourists travel to destinations with some form of boundary - island, political, Macrodestinations: ie the usa, contain thousands of microdestinations, like regions, Destination marketing is a bundle of highly diverse products - geography, attracts, food, culture, entertainment, accommodations, etc. limited control over a lot of these things. Want to develop supporting and augmented products to enhance the natural, historical, and cultural attractions. need to know how to fit the supply to the demand.
