BUA 204 Chapter 12: BUA 204 Chapter Twelve

• School: Kentucky State University
• Department: Business Administration
• Course: BUA 204
• Professor: Ken Bryant

Document Summary

Nonlinear presentations can move back and forth between topics and up and down in. Linear presentations generally follow a fixed path or from start to finish. levels of detail. Limiting your scope ensures that your presentation fits the allotted time and your content meets audience needs and expectations: time limits, the longer you speak, the more difficult it is to hold the audience"s attention. Organize short presentations the same way you would a letter or brief memo; organize long presentations as you would a report or proposal. An effective introduction arouses interest in your topic, establishes your credibility, and prepares the audience for the body of your presentation. Offer a preview to help your audience understand the importance, the structure, and the content of your message. The most important way to hold an audience"s attention is to show how your message relates to their individual needs and concerns.