ECONOM 1014 Chapter Notes - Chapter 9, 11: Sunk Costs, Demand Curve, Savings Account

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4 Mar 2017
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The product being sold is similar across different firms, many buyers and sellers, each buyer and seller represents a small portion of the total market: soda. Gold would be a good example of a market that meets these conditions. The price a profit-maximizing firm in this market will charge is: the market price. Assume the price elasticity of demand for a firm"s product is perfectly elastic. The price this profit-maximizing firm will charge is: the market price. When zero profits occur in the market: p=ac. The cost of producing a given quantity of output is total cost. Which is not an example of a sunk cost: the costs of buying the wrong printer ink cartridges at staples. If you borrow money from a bank to start a business, the interest you pay is an explicit cost. If you take money out of your savings account to start a business, the interest you forgo is an implicit cost.

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