ECONOM 1014 Chapter Notes - Chapter 13: Natural Monopoly, Rolex, Price Controls

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13. 1 market power: the power to raise price above marginal cost without fear that other firms will enter the market. Patents issued by the government are often a source of market power. Also, economies of scale, exclusive access to an important input, and technological innovation can all create firms with market power. 13. 2 how a firm uses market power to maximize profit. To maximize profit, a firm should produce until marginal revenue equals marginal cost (mr =mc). To understand how a firm with market power will price its product, we need to calculate marginal revenue for a firm that is large enough to influence the price of its product. Graph comparing marginal revenue when different prices (p) are set. Notice, that when lowering from to , there"s a revenue loss of but a revenue gain of as well so it has no effect on the seller.

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