ECONOM 1014 Chapter Notes - Chapter 13: Natural Monopoly, Rolex, Price Controls
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Profit maximization and loss minimization
BYOB is a monopolist in beer production and distribution in the imaginary economy of Hopsville. Suppose that BYOB cannot price discriminate; that is, it sells its beer at the same price per can to all customers. The following graph shows the marginal cost (MC), marginal revenue (MR), average total cost (ATC), and demand (D) for beer in this market.
Suppose that BYOB charges $2.50 per can. Your friend Bob says that since BYOB is a monopoly with market power, it should charge a higher price of $3.00 per can because this will increase BYOB's profit.
A. Complete the following table to determine whether Bob is correct.
Price (Dollar per can) |
Quantity Demanded (Cans) |
Total Revenue (Dollars) |
Total Cost (Dollars) |
Profits (Dollars) |
2.50 | ||||
3.00 |
B. Given the earlier information, Antonio ___________ (is/is not) correct in his assertion that BYOB should charge $3.00 per can.
Suppose that a technological innovation decreases BYOB's costs so that it now faces the marginal cost (MC) and average total cost (ATC) given on the following graph. Specifically, technological innovation causes a decrease in average fixed costs, thereby lowering the ATC curve and moving the MC curve.
C. Complete the following table to determine whether Bob is correct.
Price (Dollar per can) |
Quantity Demanded (Cans) |
Total Revenue (Dollars) |
Total Cost (Dollars) |
Profits (Dollars) |
2.50 | ||||
3.00 |
D. Given the earlier information, Antonio ___________ (is/is not) correct in his assertion that BYOB should charge $3.00 per can.