SCHM 2301 Chapter Notes - Chapter 2: Customer Satisfaction, Triple Bottom Line, Asset Turnover

• School: Northeastern University
• Department: Supply Chain Management
• Course: SCHM 2301
• Professor: Power Michael

Document Summary

Operations strategy is a set of competitive priorities coupled with supply chain structural and infrastructural design choices intended to create capabilities that support a set of value propositions target to address the needs of critical consumers (cid:1) (cid:1) Three levels that are mutually consistent and supportive: corporate planning, strategic business unit planning, functional planning. Corporate strategy communicates the overall mission of the firm and identifies the types of businesses that the firm wants to be in. (cid:1) Business unit strategy determines how the business will compete in the market. Swot analysis a strategic planning technique to help firms identify opportunities where they can develop a sustainable competitive advantage and areas where the firm is significantly at risk: strengths, weaknesses, opportunities, threats (cid:1) (cid:1) Critical customer the customer receiving the highest priority because it is critical to their success. Value proposition all tangible and intangible benefits that customers can expect to obtain from the product (cid:1) (cid:1)