COMM 100 Chapter Notes - Chapter 3: Comedy-Drama, Product Placement, Psychographic
Document Summary
Audiences are the people to whom a media product is directed. Media practitioners are the people who select or create the material that a mass media firm produces, distributes, or exhibits. These people are aware that their content must be attractive to audiences if they want to earn money over their competitors. Adequate revenue is when companies make enough cash to allow the enterprise to pay for itself and give the owners or bankers who put up the money the desired return on their investment. This is achieved by having enough advertisers to put ads out for the target audience. Demographics: one of the simplest and most common ways to construct an audience. Refers to characteristics by which people are divided into particular social categories. Demographic indicators are factors that executives focus on, that they believe are most relevant to understanding how and why people use their medium. Ex: age, gender, income, occupation, ethnicity, race, and income.
