COMM 100 Chapter Notes - Chapter 4.2: Product Placement
Document Summary
Entertainment-material that grabs the audience"s attention and leaves agreeable feelings, as opposed to challenging their views of themselves and the world. Formula- patterned approach to creating content that is characterized by three major feautres. Those who appear regualarly in the subgenre. Predictable activites associated with the cahracters in the settings. Hybridity - mixing genres within and across cultures. Dramedy- a subgenre that blends the rules associated with drama and comedy. Journalists- individuals who are trained to report nonfiction events to an audience. Can be in print or electronic media. Hard news- marked by timeliness, unusualness, conflict, and closeness. Conflict- struggles between opposing forces, like wars. Closeness of the event- geographically or psychologically close to views. Hard news must have objectivity- fair, balanced, and impartial representation of events. Four major characteristics of an objective story. Uses quotes from those involved or experts. Investigative reports- in-depth explorations of some aspects of reality.
