MK 210 Chapter Notes - Chapter 2: Sensory System
Document Summary
Sensation (immediate response of sensory receptors to basic stimuli) Perception (process by which people select, organize, and interpret these sensations; focuses on what we add to these raw sensations in order to give them meaning). Sensory stimuli: sights, sounds, smells, tastes, textures are received by. Sensory receptors: eyes, ears, nose, mouth, skin and lead to. Hedonic consumption (multisensory, fantasy, emotional aspects of consumer interaction with product). Sensory marketing (consumers pay attention to the impact of sensations on product experiences). Exposure (when a stimulus comes within the range of someone"s sensory receptors; consumers concentrate on some stimuli and ignore others). Sensory thresholds: absolute (minimum amount of stimulation a person can detect on a sensory channel), differential (ability of a sensory system to detect changes in the differences between two stimuli). Weber"s law (the stronger the first stimulus, the greater a change must be for us to notice). Subliminal perception (stimulus below the level of consumer awareness).
