COMM 103 Chapter Notes - Chapter 4: Communication Accommodation Theory, Linguistic Relativity, Policy Of Deliberate Ambiguity

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19 Apr 2018
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A structured system of symbols used for communicating meaning. Deal with the correct pronunciation of word, and they vary from language to language. Govern the order of words within phrases and clauses. Have to do with the meaning of individual words. Deal with the implications or interpretations of statements. Language has layers of meaning: denotative meaning. The way a dictionary defines it: connotative meaning. The ideas or concepts the word suggests in addition to its literal definition: the semantic triangle. The word"s denotative meaning: loaded language. Words with strongly positive or negative connotations: ambiguous language. Making a statement that we can interpret to have more than one meaning. Language is bound by context and culture: sapir-whorf hypothesis. Proposed that language shapes our views of reality. Suggests that the structure of language determines how we think. Suggests that because language determines our perceptions of reality, people see the world differently depending on which language they speak.

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