CMST 233 Chapter Notes - Chapter 5: Loaded Language, Patient Protection And Affordable Care Act, Pathos

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*language: a structured system of symbols (words) used for communicating meaning. Language is symbolic, a word simply represents something. Language is arbitrary, words symbolize the particular thing we do. *onomatopoeia: a word formed by imitating the sound associated with its meaning. Phonological rules: deal with correct pronunciation of a word. Syntactic rules: govern the way we put together words and phrases to create well-formed sentences. Semantic rules: govern the meanings of individual words. Pragmatic rules: address how we use social and cultural info to determine the meaning of statements. *denotative meaning: a word"s literal meaning or dictionary definition. *connotative meaning: a word"s implied or secondary meaning, in addition to its literal meaning. Semantic triangle: includes symbol (word being communicated), referent (denotative meaning), and reference (connotative meaning) *loaded language: terms that carry strongly positive or strongly negative connotations. *ambiguous language: language having more than one possible meaning (cid:862)right(cid:863) meaning correct or turn right.

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