ECO 211 Chapter 6: Case 6 Laduree Macaroons

• School: University of Miami
• Department: Economics
• Course: ECO 211
• Professor: Lorca Maria

Document Summary

Laduree attracts a market of people who like french culture and are of a higher social class. They"re retail strategy is location focused, and laduree locates their stores in luxury-based areas and also in locations that will attract tourists. For this reasons they opened their first stores in new york and plan to expand soon to. The first step is to find a good location that will attract the right audience, and then establish their store with the same signature style and brand image that attracts customers to their parisian boutique-like stores. The holder family never invests in countries where political, economical or religious risk is possible. Laduree tends to put their shops in luxury-based areas, which is why they are bringing them to the united states and setting up their parisian boutiques in high cultural cities like new york, l. a. , and san francisco. I think they could definitely sell their product online.