ADV 318J Chapter Notes - Chapter 4: Food Marketing, New Media, Institute For Operations Research And The Management Sciences
Document Summary
Advertising informs- better-educated consumers enhance their lifestyles and economic power through astute marketplace decision making. Advertising is an immensely powerful instrument for the elimination of ignorance. The information contained in an advertisement reduces drastically the cost of search. Green advertising can help showcase products and services that are better for the. Ads featuring food products branded as being for fitness may actually encourage some fitness-conscious consumers to eat more of these foods and exercise less. Critics of advertising believe that ads should contain information on brands that relates to functional features and performance results things that can be measured and tested brand by brand. New media have more potential to deliver even more saturation, clutter, and intrusiveness than traditional media, in which case the new media will only worsen marketing resistance. The economic effects of advertising lower the cost of products.
