ADV 318J Chapter Notes - Chapter 4: Walmart, The Home Depot, Puffery
Document Summary
4-1a: advertising educates consumers: pro: advertising informs. Ads equip consumers with the education they need to make informed purchase decisions. By accessing info, consumers become more educating regarding the features, benefits, functions, and value of products. Better educated consumers enhance their life through purchasing decisions. Advertising reduces product search time, the amount of time an individual spends to search for desired products and services is reduced by ads. The info contained in ads saves time and reduces the cost of search: con: advertising is superficial and intrusive. All information is an ad is biased, limited, and inherently deceptive. Ads are rhetorical, not based on information. 4-1b: advertising improves the standard of living: pro: the economic effects of advertising lower the cost of products. Four aspects may help lower the cost of products. Consumers have a variety of choice in products and services become advertising increase the probability of success.
