Psychology 1000 Lecture Notes - Lecture 9: Parents Television Council, Frontal Lobe, Disinhibition
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Berscheid et al (1977: we prefer the best, but choose similar, seems to hold in lab seings and real world seings. Cash and derlega: same sex friends also similar. Convenions, customs and laws that apply to a group"s behaviour. A change in aitude, behaviour or belief brought about by the real or imagined pressure from others. You know its wrong but you go along. Non conformity has 2 results: independence. Going along with your own beliefs: ani-conformity. Subtle inluence: models: our behaviour may be shaped by models, even in absence of direct intenional inluence, response disinhibiion: model performs desired, but prohibited act. Crossing on a red, media violence: response facilitaion: model performs legal behaviour then we copy. Conforming to group pressure: informaional vs. normaive, informaional. Group gives informaion that individual can use for raional decision. Pressure to maintain group consensus, don"t want to rock the boat . Compliance: conformity is reduced if subjects can answer anonymously, factors inluencing conformity.