Sociology 2172A/B Lecture 2: Sociology 2172B Types of Advertising Lecture 2
25 Jan 2017
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We are suffer from ad fatigue (exhausted from large amounts of advertisements) Ad cluster (environment so filled with advertisements) Things like facebook are a good place. Bob garfield: suggesting a backlash from consumers saying enough is enough. 1980s advertising came more creative (bathroom stalls, product placement) Starting to see advertisers getting our attention more. Advertisers have to get your attention over other drinks, but other things as. Have to get out of ad clutter and attract enough attention so you will get it. Product placement has gotten out of hand. Can not sell a product and a message at the same time (cid:523)can"t sell alcohol and say don"t drink and drive(cid:524) hard to do this, but is possible. Use comedy and humor which doesn"t always go well. Social advertising (safe sex, etc. ) try to be funny and doesn"t seem to work. Have 3d billboards now and triangle shaped and can show 3 different. Might be offensive if use comedy pictures.
