COM 10200 Lecture Notes - Lecture 9: Social Presence Theory, Media Richness Theory, Hyperpersonal Model
24 Sep 2017
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Social information processing theory: author: joseph walther, michigan state university, a theory that attracted attention because it projected a view that was counter- intuitive. Social information processing theory: suggests the possibility of intimacy online , strong theoretical evidence suggested close relationships cannot be built through. In the early 1990"s, griffin jokes about intimacy though email . Cmc: cmc text based computer-mediated communication. Says communication without physical presence becomes impersonal, individualistic, and task-oriented. Media richness theory: compares lean and rich experiences. Online is lean life is rich: text = lean , transacting everyday business, conveying information, face-to-face = rich , convey emotion. Social psychology albert mehrabian found that words carry little emotional information! In terms of communication of emotion, words carry very little information especially when there were inconsistency across the thee channels: 7% = verbal, 38% = vocal, 55% = facial.
