01:830:321 Lecture Notes - Abu Ghraib, Fidel Castro, Rodney King

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Social influence: the phenomena of conformity and compliance. Conformity: changing one"s behavior due to the real or imagined influence of others. We change our behavior to match that of what other people around us are doing. Increases when: subject is solitary dissenter, group size increases, behavior is public, there is ambiguity, people are of lower status, motivation to be accurate is high, mindless compliance: the role of automaticity in compliance. Informational social influence: we conform because we believe that others" interpretation of an ambiguous set of circumstances is more accurate than ours and will help us choose an appropriate course of action. : in a dark room, people were asked to determine how far the single light moved, when in fact it never did. Informational influence: judgments of movement of completely subjective- reality is ambiguous . The importance of being accurate: perpetrator test: People asked to pick out perpetrator from a line-up.

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