01:830:321 Chapter Notes - Chapter 7: Sheeple, Minority Influence, Idiosyncrasy
19 Jan 2018
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Conformity- the tendency to change perceptions, opinions, or behaviors in ways that are consistent with group norms. Informational influence- people conform because they believe other people are right in their judgements. Normative influence- people conform because they fear the consequences of appearing deviant. Participant is surrounded by confederates and are asked to judge the length of a line. Iv is what confederates say (give right or wrong answer) Of the conformists, 50% of the time they conformed. Sherif study- due to ambiguity, participants turned to each other for guidance. Asch study- found herself in an awkward position; it was obvious that the group. Private conformity- changes in both overt behavior and beliefs (true acceptance) Public conformity- superficial changes in overt behavior only (pretending to agree) was wrong. Conformity increases with group size, but only up to a point. This is bc the law of diminishing returns . Perception that others are either in collusion or spineless sheeple .
