ECON 1201 Lecture Notes - Lecture 27: Monopolistic Competition, Perfect Competition, Product Differentiation

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27 Nov 2018
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# of firms - many but not as many as pc. Ease - no barriers of entry (easy to start) Not total control over the individual price, but if their product is different enough they can charge more (egg in cage) Due to ease of barriers of entry. Why oligopolists and monopolistically competitive firms differentiate their products. How prices and profits are determined in the monopolistic competition in the short-run and the long-run. Why monopolistic competition poses a trade-off between lower prices and greater product diversity. The economic significance of advertising and brand names. When you have product differentiation you need to advertise to let consumers know. Monopolistic competition is a market structure that"s a little like monopoly and a little like perfect competition. Free entry into and exit from the industry in the long-run. Once you can create a branding for your product you move out of perfect. Competition now you can charge a higher price.

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