ECON 1201 Lecture Notes - Lecture 28: Monopolistic Competition, Demand Curve, Product Differentiation
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ECON 1201 Lecture Notes - Lecture 27: Monopolistic Competition, Perfect Competition, Product Differentiation
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ECON 1201 Lecture Notes - Lecture 28: Monopolistic Competition, Demand Curve, Product Differentiation
29
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ECON 1201 Lecture Notes - Lecture 29: National Safety Council, Coase Theorem, Network Effect
Document Summary
If firms are earning economic profits, new firms will want to enter the industry. This will reduce the demand curve facing each individual producer. In the long-run, each supplier will earn normal profits, and price will equal atc. Where atc = demand: covering your opportunity cost and making a small profit but not a killing. Monopolistically competitive can choose price while perfectly competitive cannot choose price (based on market) Price charged is higher with branding, quantities are less, and pc causes firms to produces at minimum average total cost. Firms in a monopolistically competitive industry have excess capacity: they produced less than the output at which average total cost is minimized. Allows you to be a price maker. The perfume industry: leading consumers by the nose. Only 3% of a perfume bottle"s cost is ingredients the rest is marketing and packaging.