BIOL 1001 Chapter : Chapter 16students
Document Summary
John camps keys to success: market yourself, sell yourself, know people (the more you know the better, maintain contact. Ignore audiences default look the expressions mean nothing positive) P1(performance)+p2(personality)+v(visibility)*t(trust: trust/sincerity, knowledge/experience, success/position, identification/association, personal brand. Market management philosophy: production orientation- product based, sales orientation- skilled sales force, marketing orientation- satisfying customer needs, societal orientation- keeping environment and society safe. 3 objectives to branding: identification, repeat sales, introduce new products. 3 market concepts: customer value, customer satisfaction, relationship management. Thin slice small sample of a person we get from meeting that person. Customer: age, gender, race, occupation, religion, geography. Technology: marketing mix = 4p"s, product or service, price, place. Multi segments (define segments and give each group a different message) Consumer decision making process: recognition, information search, evaluate alternatives, purchase, post purchase behavior. Cognitive dissidence- buyers remorse, self doubt, in negotiations known as the winners curse.
