Computer Science 1032A/B Lecture Notes - Lecture 10: Business Intelligence, Social Capital, Linkedin

• School: Western University
• Department: Computer Science
• Course: Computer Science 1032A/B
• Professor: Louis Magguilli

Document Summary

Business literature defines three types of capital. The investment of resources for future profit (equipment, vehicles, etc) The investment in human knowledge and skills for future profit. Investment in social relations with the expectation of returns in the marketplace. Organizations have social capital just as humans do. Measured using: number of relationships, strength of relationships, and resources controlled by friends . Endorsements by high profile people are a traditional way of increasing social capital. Progressive organizations maintain a presence on facebook, linkedin, twitter, and possibly other sites. Because of digital permanence, nothing goes away and everything you do on social networks is building your social capital (good or bad) True in business as it is in your personal life. Making intelligent decisions is a trait you carry through the rest of your life. This is even more true in business than in real life. A business must make more right choices than wrong choices.