ECON111 Lecture Notes - Lecture 10: Perfect Competition, Australia Post, Marginal Cost
Monopoly
Monopoly
A monopoly arises when there are large barriers to entry, and there are no close substitutes for a
product (unique product). So, there is only one firm, which then becomes a price makers.
These barriers could include natural and legal barriers:
• Natural barrier – economies of scale
• Legal Barrier - exclusive rights, control of resources
For a monopoly, price > MR. But, as you will see, they cannot control the demand. And their profit is
hence still bounded by the law of demand.
Single Price Monopoly
• A monopoly faces the same types of technology constraints as the competitive firm
A monopoly is a price setter, not a price taker like a firm in perfect competition. It sets its price and
output at the levels that maximise economic profit that is where MR= MC. This is the highest level at
which it can sell the profit-maximising quantity. The monopoly may earn an economic profit, even in
the long run, because of barriers to entry. (This may change if the demand curve shifts, or the costs
of production increase.)
However, it is still bound by the law of demand. The dead cure for the oopoly’s output is the
market demand curve. To sell a larger output, a monopoly must set a lower price. Marginal revenue
is less than price, and is exactly twice as steep as demand.
1. Draw Demand
2. Draw MR
3. Draw MC
4. Find the profit maximising point at MR = MC
5. Draw a vertical line through this point
6. Find the profit maximising quantity and price (from the demand curve intersection)
7. Draw ATC, and find its intersection with the vertical line. The rectangle between the price,
and the ATC intersection is the economic profit.
8. If the ATC is above the price, the firm makes an economic loss. If P < AVC, the firm shuts
down. If P > AVC, the firm stats open. If the loss continues in the long run, the monopoly
exits / leaves the market.
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