MKTG101 Lecture Notes - Lecture 3: Marketing Ethics, Applied Ethics, Social Marketing

• School: Macquarie University
• Department: Marketing
• Course: MKTG101
• Professor: Ross Gordon

Document Summary

Marketers are becoming increasingly aware of the need to become more morally, socially and ethically responsible. Marketing is the activity, set of institutions and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large ama. Yet, various critiques still exist about the lack of true engagement with marketing"s impact on society. Key issues on marketing and society can be related to the following areas: marketing ethics, critical marketing and social marketing. Ethics, sometimes known as moral philosophy, is a branch of philosophy. Ethics involves systematising, justifying and recommending concepts of practice according to right and wrong. Ethics seeks to resolve questions around human (and organisational/structural) morality issues such as good and evil, right and wrong, virtue and vice, justice and crime. Marketing ethics is an area of applied ethics which deals with the moral principle behind the operation and regulation of marketing.