MGMT10002 Lecture Notes - Lecture 5: Academic Freedom, Ambidexterity, Open Innovation
27 Jul 2018
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Document Summary
Need for change/renewal tomorrow based on opportunities. Organisations need to experiment and innovate to adapt to a continuously changing future. Traps companies in sub-optimal equilibrium incapable of adapting. Capability of an organisation to change/adapt rapidly in response to changes in the environment. Creativity is a result of a lot of people cross-pollenating each other"s ideas. Apple"s environment allows slices of individual genius to become a work of collective genius. Do a bunch of things to allow innovation, not just one. Reflected in the design of the space, rituals, words/actions of leaders. Teams in charge of coming up with new ideas. Self interest fear of personal loss (e. g. ) power. Lack of understanding and trust suspicion of hidden agendas. Use of purposive inflows/outflows of knowledge to accelerate innovation and expand markets for external use of innovation. Searching for new ideas outside boundaries of company. P&g created new market of products which didn"t exist before.
