MKTG10001 Lecture 1: MKTG10001 Lec 1, 2018 - The Marketing Concept

Which of the following statements is true about cause-related marketing?

a. Any marketing effort for social or other charitable causes can be referred to as cause-related marketing.

b. Cause-related marketing is a marketing relationship based on a straight donation.

c. Cause-related marketing occurs when government agencies and nonprofit agencies launch social campaigns.

d. Cause-related marketing seldom helps companies increase the sales of their products.

Which of the following statements is true of direct marketing?

 

A. In direct marketing, consumers earn a commission every time they buy a product.

B. Direct marketing is also referred to as referral marketing.

C. Salespersons are compensated for other salespeople they recruit.

D. Direct marketing offers sellers a low-cost alternative for reaching their markets.

E. Direct marketing involves two or more intermediaries.

The controllable variables a company puts together to satisfy a target group is called the ____________________.

 

A. marketing strategy

 

B. marketing mix

 

C. strategic planning

 

D. marketing concept