ATS3760 Lecture Notes - Lecture 1: Business Travel, Unthinkable, Cultural Imperialism
25 Aug 2018
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Globalization: view 1, world becoming more homogenized and westernized (americanized) as a result of mass media, view 2, i(cid:373)ilarity, (cid:271)ut (cid:374)ot ho(cid:373)oge(cid:374)eity: (cid:858)(cid:272)o(cid:374)trary (cid:448)oi(cid:272)es (cid:272)a(cid:374) also (cid:271)e heard(cid:859) Countries had been recolonized , this time by western culture. Media globalization e. g. , cnn (gulf war coverage made cnn a worldwide 24-hour news network, claims to reach more people than any other network) E. g. , if surgeon asks for a scalpel and gets a chisel the patient is likely to have a problem. Communication among human beings is made possible largely by conventions about how to name things, people, and experiences. International communication international usually refers to processes that occur among states. Form of communication where glocal processes in which messages flow across national borders. Communication globalizes but it also remains local. Most tv and film production is not global, but local in origin. We are local where we are based but the things we watch or exposed to are global.
