SDES3406 Lecture Notes - Lecture 2: University Of New South Wales, Mind Map, Semiotics
29 Mar 2019
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A sample person that you are designing for end user representation. Helps the design team identify different types of client or eu. Provide framework: defining your demographic, finding out who it is research. + market research: dividing into different characteristics. + older people (who volunteer with their dogs) + younger demographic (who the dogs read with: principles of logo design. + your first idea is never your best : research (knowledge is critical) Think of 4 different directions (10 ideas based on the different directions: editing. Conceptualise: finished drawings / ideas, finalise on computer. You can change the name of the brand but consider the cost for the client (eg, story. Dogs will have to change all the dog and owner vests) + doesn"t bear any relevance to product they represent. Differentiate you from your competitors but can"t recapitulate your brand positioning. Communicate one or two functions, benefits or attributes but cant explain all of your features.
