SDES3406 Lecture Notes - Lecture 10: Social Media Marketing, University Of New South Wales, Viral Marketing

• School: UNSW, UNSW Sydney
• Department: Design Studies
• Course: SDES3406
• Professor: Stephen Goddard

Document Summary

Social media marketing with facebook and twitter: build engagement into your strategy. Social media has created new styles of communication. Billions of conversations take place online: marketing opportunities. Create the conversation to empower customers: social media marketing. Social media has the potential to transform your business but it requires a good strategy, luck and creativity: the value of social media marketing. Listen to your customers: identify the good or bad: see what they share and don"t share. Establish credibly: build customers as a advocates; receive positive feedback and reviews. Develop a community: ignite word-or-mouth marketing; gain exposure to friends to friends. + eg, creating a community: comparing facebook and twitter. + start with 1-2 tweets per day: define your objective. + you can have multiple objectives but identify your prime objective and create your strategy around it. Include rich media (photo, video: what people share on twitter. Additional engagement: measure your twitter marketing efforts: analytics.