MDIA1002 Lecture Notes - Lecture 1: Greta Gerwig, Product Placement, University Of New South Wales
Document Summary
Reading: highlight changes in tech/production, which in turn have changed the business model (advertising) and subsequent production/consumption practices. Technology has changed how we perceive products. The (cid:373)o(cid:374)ey that is fu(cid:374)di(cid:374)g jour(cid:374)alis(cid:373) is(cid:374)"t as prese(cid:374)t a(cid:374)y(cid:373)ore (other digital sources for info / news are becoming more common ) https://www. theguardian. com/news/2017/nov/16/a-mission-for-journalism-in-a- time-of-crisis. Print is dyi(cid:374)g, if editors ca(cid:374)"t adapt (cid:449)ith the resources they ha(cid:448)e. Abc- reliable but presented a different way, not always the most interesting. Meryl streep: u(cid:373)a thur(cid:373)a(cid:374) a(cid:374)d etha(cid:374) hawke"s daughter (cid:272)ast i(cid:374) whi(cid:272)h seaso(cid:374) of "stra(cid:374)ger. Asking victims if they can post their story or even call them (during lockdown in a mass shooting) Asking families about their dead family member. Is the only way to bring info to the public however when does this draw the line at ethics: product placement, using doctors to sell.
