MDIA1003 Lecture Notes - Lecture 8: University Of New South Wales
23 Sep 2018
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Interactive: allow audiences to form their own responses dialogue, explore deeper meanings in the promotional text: liner: one way communication, print, radio, older/ traditional media. What are the positives and negatives of both. Interactive: two way communication, personalisation, allows for commutations, cannot be as reliable: linear: print media is good at delivering a message but not many people interact with it. How would you decide which media to use in any given situation: target audience- younger people are online (use interactive) older people may benefit more from linear, urgency (interactive media may be better, long term (linear media) The clinic: agency planning: target: older people. How purchasing one will help a child in need. Why: wide reach, target audience, more immediate direct response. What: report about the importance of donating --> how it will improve a child"s christmas. Why: people driving on their way to work, older people listening at home.
