MDIA2005 Lecture Notes - Lecture 4: University Of New South Wales, Long-Term Memory, Communication Theory
Document Summary
Concerned with how individuals see and make sense of their environment. It is about the selection organisation and interpretation of stimuli by individuals so that they understand the world. + creating meaning through perception, people, relationships, products, brands, organisations, etc: learning. Selection of an image to represent the perceive object. +ad will try to become part of our subconscious: communication theory. It"s all about the message in the ad, if we shout at people they will listen: for too long its looked like this. We need to consider how people make meaning. How will what you create be interpreted in the public sphere: roland barthes. + advertising studies/ texts have traditionally been an. Detailed examination of how actual users/ consumers interact with and take meaning from advertisements : what this means is. The capacity of an agent to realise his will, even against the opposition of others .
