MDIA2006 Lecture Notes - Lecture 7: University Of New South Wales, Crisis Communication, Economic System
Document Summary
A result of leadership, vision and creativity. An holistic approach to a challenge (perhaps an opportunity), issue, or crisis informed by careful reflection on factors including: + the capability of your leadership and opposing leadership. + the strength of your own forces/ arguments/narratives/ opposing forces, arguments, narratives. + the quality of your intelligence (hard data and key qualitative information that may be gathered) + the nature of the environment and its stability (political, social, economic, etc) + the careful calculation of risk weighted against the achievement of objectives. Your strategy must fit the grand strategy of a client however this may be wrong: respect the rules! It is not enough to know the rules themselves. It is necessary to know how to engage these in balance. According to prevailing circumstances, some of the rules must be attenuated while others must be amplified.
