TOUR2009 Lecture Notes - Lecture 3: Grater, Normative Social Influence, Personal Development
Document Summary
Tour2009 destination and experience marketing sem 1 2018. Tourists participate in producing their vacation, before, during and after the journey, through their time, effort and money, because the process of doing so is highly valued, by the(cid:373)sel(cid:448)es a(cid:374)d rele(cid:448)a(cid:374)t others(cid:863) pre(cid:271)e(cid:374)se(cid:374) et al. (cid:894)(cid:1006)(cid:1004)(cid:1005)4, p. (cid:1005)(cid:895)(cid:863) Experience consumption differs from functional consumption as: what consumers [e. g. tourists] buy is not products or services, rather the benefits and experiences that products and services provide for them, experiences are deeply personal. Experience provides high level of engagement with the sense of place and local people and a grater depth of involvement and understanding of both. 5 areas of experience value (sweeney & soutar 2001: functional value. Consistent quality, done well, acceptable standard of quality, well organised, value for money, good return for money , value for money, good one for the price paid, Gave me feelings of well being, was exciting, made me elated, made me feel happy: social value.
