9470 Lecture Notes - Lecture 8: Qualitative Property, Externality, Energy Intensity
21 Jun 2018
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Week 8 – Event Impacts
• Event should be sustainable; its legacy should be long term.
• Should be able to reproduce events in a sustainable manner so that it benefits every
environment in the best possible way (environmental, ecological, economic, sociocultural
etc.)
• Event Sustainability; is the measure of contribution made by events impacts to positive
change in external fields
Identify and describe the three categories of event impacts
• Personal impacts (how the individual reacted and saw the event),
• Organisational impacts (finance, human resources, training of staff),
• External impacts (event industry and the economy, culture and environment)
Evaluate the positive and negative impacts of a range of events
• Evaluation of economic impacts relies of multiplier effect – direct spending – indirect
spending – induced spending
• Input output method of calculations of event costs
• Tangible and Intangible costs and benefits (comparative) – advantage is allows for
externalities (those impact aspects of the event which cannot be accounted for in economic
terms)
• Externalities – environmental and sociocultural impacts (mainly refer to the negative
impacts)
• Transport energy intensity (as part of the environment externality) managers should accept
that every event will make an environmental impact, it’s up to them to boost the benefits
and minimise the negatives
• Social cultural impacts (examined through host community POV) – inconvenience,
community identity and cohesion, personal frustration, entertainment and socialisation
opportunities, community growth and development and behavioural consequence. (Small,
2007)
Event Sustainability
• Event managers have ethical and legal responsibilities to produce event that are ‘socially,
culturally and environmentally responsible’
• Sustainable events are those which can endure indefinitely without consuming or spoiling
resources upon which they depend, including the vital resource base of community goodwill
and support
• Because of the focus and pressure of growth and profitability, devoting resources to pursue
what are sometimes seen as abstract moral objectives can generate difficulties
• Changing consumer preferences also have a direct impact on event management, with
potential customers refusing to attend some events because of a perceived lack of
sustainability.
Understand evaluation of events
