PSYC1001 Lecture Notes - Lecture 5: Minority Influence, Nuremberg Trials, Mass Suicide

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19 May 2018

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Social influence 2

Conformity

Factors affecting conformity

• Ambiguity

• Need to be accurate

• Crisis/emergency

• Unanimity

• Gender

• Expertise - status and attractiveness of group

• Group size

Group size

Minority influence

• Minority influence

o Processes of social influence in which a numerical power minority can change the

attitudes and behaviours of the majority

o Moscovici et al 1969

• Based on Asch's paradigm

• Ps in groups of 6

• Control condition = 6 naïve Ps

• Minority condition = 4 real Ps and 2 confederates

• Ps presented with blue slide (varying intensity) and asked to name colour

Screen clipping taken: 7/06/2017 10:48 PM

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